Pamela Cohen, PHD creates causal measurement models that clearly define, parse, and calculate the value and financial impact of organizational effectiveness, institutional reputation and the components that create them, on selected and specific behavioral and financial performance outcomes. These unique models are used as cross-time measurement systems by corporations, universities, government, and non-profit institutions to guide critical strategic decisions around the implementation of strategy and optimal stakeholder communications. This methodology is also being used extensively as a tool to understand factors making up institutional sustainability efforts and optimal outcomes. Pam combines a broad range of data sets to represent and analyze identified areas of concern and focus, and uses behavioral econometric techniques to causally link the components to selected outcomes in such a way that real world scenarios are represented.
Pam is the resident behavioral economist with Dix & Eaton, a communications strategy firm. She is also on the Sustainability Certificate Program Board of the University of Chicago’s Graham School, working on the development of a certificate program in Leadership in Sustainability Management, and designing and teaching courses on Environmental Economics and Sustainability Communications, as well as a Researcher for the Erikson Institute’s Graduate School of Education, applying her expertise to the arena of childhood development and optimal well being outcomes. Pam speaks and works extensively on the topic of valuing sustainability and its’ value to institutions. Prior to this, she co-founded the strategy consulting firm CCW, a business unit of Omnicom’s Fleishman Hillard and led the Ernst & Young’s Center for Business Innovation’s intangible valuation group, where she co-authored a groundbreaking book on the topic (Invisible Advantage, Perseus Press, 2002). Before that she was a partner at the American Customer Satisfaction Index’s spin-off consulting group, CFI Group.
She holds a Ph.D. in Sociology, specializing in Social Psychology, from the University of Michigan, and M.A.’s in Sociology and in Education, specializing in higher adult and continuing education, from the University of Michigan. Her B.A. in Sociology is from the University of Texas at Austin.